Automated Marketing & Sales
Increase qualified pipeline 25–60%, reduce CAC by 10–30%, and lift conversion at each stage with platform-agnostic Automated Marketing & Sales. We orchestrate people, process, data, and models so your marketing and sales machine works as one - observable, compliant, and fast.
What We Fix
When funnels leak, lists sprawl, and handoffs lag, growth stalls. Marketing works hard to create demand, then momentum dies at the MQL→SQL boundary. Sequences are inconsistent, attribution is shaky, compliance feels risky. We transform friction into flow by aligning identity, intent, and orchestration so the right account gets the right touch at the right time, with an observable path from first touch to revenue.
Leaky lead capture → Consent-safe enrichment
Progressive forms
Webhook upsert
Intent + firmographics
Double opt-in proof
Slow handoffs → Real-time routing
Territories + load
Speed-to-lead SLA
Calendar handover
Dedupe + merge
Guesswork scoring → Data-backed priority
Fit + behaviour
Model thresholds
Human overrides
Evaluation harness
Spray-and-pray → Account-level orchestration
Buying-group signals
Personalised plays
Stage-aware ads
Multi-channel sync
Service Modules
Funnel & Data Diagnostics
We audit tracking across web/app/email, ensure UTM standards, verify consent/double opt-in, and reconcile identities across CRM/MAP/CDP/warehouse. We surface gaps and quantify impact.
Lead Capture & Enrichment
Progressive forms feed an API that dedupes, upserts, and triggers webhook enrichment (intent + firmographics). Regional double opt-in and consent receipts are stored for audits.
Lead Scoring & Qualification
We combine fit (firmographics, technographics) and behaviour (events, recency, frequency) with LLM-aided call/meeting notes. Thresholds, windows, and SLAs are visible; overrides are logged.
Routing & Handover Automation
Territories, skills, and availability drive routing. Dedupe blocks duplicates; meeting links and queue timers uphold speed-to-lead. Handover pushes context into CRM tasks.
Lifecycle & Nurture Automation
Multi-channel journeys (email, chat, in-app, ads) adapt to behaviour and stage. Clear re-entry, recycle, and suppression rules keep lists healthy.
Engagement Models
Choose the collaboration style that fits your goals and pace.
Advisory Sprints
- One outcome
- Two weeks
- Clear handover
Pilot Plays
- Narrow scope
- Measurable SLOs
- Rollback ready
Managed Programme
- Run-operate-optimise
- Monthly lift tests
- Governance reviews
Enablement
- Playbooks & SOPs
- Role-based training
- Office hours
Pricing Guidance
Effort depends on data complexity, integration depth, volumes, governance needs, and change enablement. We propose a fixed-scope discovery, then a pilot with clear SLOs and a scale-up option. The next step is simple: a 15-minute discovery call to align on goals.
Security, Privacy & Compliance
We build security, privacy, and compliance into every step. GDPR with explicit consent flows and double opt-in; data path clarity with audit logs; least-privilege RBAC; data residency options; retention and DPIA support. For email/SMS, we implement region-appropriate standards (PECR/ePrivacy/CAN-SPAM. We are not a law firm. We implement your policies reliably and provide the artefacts your counsel needs.
Connect Marketing & Sales with AI
Harmonise your revenue engine. Let work flow.
15-minute discovery. No obligation. GDPR-ready.